One-Up The Competition By Perfecting Your Corporate Gift


A corporate gift can make or break your brand in the eyes of your customer – and it never really is just one customer when it comes to businesses.

As such, it’s important to get the right corporate gift. You can’t just order corporate gifts wholesale without putting a lot of thought into the kind of gift that you’re going to give away to your clients, customers, and partners alike.

Below are tips to keep in mind to make sure that you can come up with the perfect corporate gift.

1. Know your Client

Remember, it’s not about you – it’s about your client. If you know the receiver well enough, then giving a thoughtful gift will be very easy. If you don’t, then, you might want to take this as a sign that your company out to be putting more effort into getting to know who’s patronising your products.

A good way to find out what your customer prefers is to call them up, and say something along the lines of, “We *insert company name* would love to send you a token of appreciation of your continued patronage and we would like to ask you if which of A, B, or C, you would prefer to receive.”

Even if it’s not totally customised and a customer only chose from a preset number of gifts, it’s a gesture that will not go unnoticed among your audience.

2. Try to Limit Branding

A lot of companies get corporate gift giving wrong by not necessarily giving away the wrong gifts, but more of making the gifts full of promotional advertisements.

If you want the gift to be received positively and make a good lasting impression, try not to focus on the branding. It’s okay to have a logo or a slogan or two, but try not to make it too obvious. Too much branding can turn away your customers and cause them to develop a negative perception of your company.

For example, if you’re getting a personalised tumbler as a gift, limit your branding to a logo and a slogan that occupies a small space on the bottom. Branding should be noticeable, but not overwhelming.

3. Look for a Good Supplier

A corporate gift is only as good as the supplier. If you’re going to be investing a lot of money anyway, make sure that you buy your corporate gifts from a reputable corporate gifts supplier. This way, whatever it is that you intend to achieve with your corporate gifts is accomplished because a good supplier values their relationship with you just as much as you do with your own clients.

4. Quality Trumps All

From the packaging to the delivery and the gift itself, everything should be top-notch and a proper reflection of your company.

The more your gift is used or is seen by your customer, the more it accomplishes its goal – to spread goodwill and awareness of your brand.

Today’s consumers don’t just want excellent customer service, they expect it out of the companies that they patronise and work with on a daily basis. To succeed in your industry, it’s important to make sure that your customer’s experience is nothing less than delightful.

By taking the time to think of thoughtful gifts, which can be anything from bulk sticky notes to plant arrangements, and more, you can create moments of customer delight and show to your customers that you value your relationship with your own clients.

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